As an Assistant Manager at Temple University’s Graphics Media Center, I was tasked with creating new branding and social media guidelines for the official student center Instagram. Before I created these guidelines, the posts were very static and only used the Temple colors of red, white, black, and grey. I felt that this was not accurately representing all the exciting events and services that the student center offers to students. This is what inspired me to refresh this brand with a few new colors, an eye-catching gradient, and fun doodle assets.