In this project, I was asked to choose both a brand of alcohol and a magazine in order to create an ad that will make that brand of alcohol appealing to the demographic the magazine targets. I decided to target High Noon to readers of National Geographic. To do this, I illustrated a landscape that was intended to resemble a typical photo seen in the magazine. I chose illustration to keep consistency with the High Noon brand. I then continued to build out this campaign into other formats.